Privacy Notice and Cookie Policy

Crux is committed to protecting your personal data. This Privacy Notice explains how and why we collect your personal data, and how we keep it secure.

Who we are and where to find us

Crux Risk Services Limited (Crux) is an Appointed Representative of D A Strategy Limited which is authorised and regulated by the Financial Conduct Authority. Our address is 2 Minster Court, London, EC3R 7BB and you can contact us on 07769 908201 and info@cruxunderwriting.com

How we collect your personal data

We collect your data when you contact us with an enquiry by telephone or in correspondence. Although we do not collect your personal data through our website, we do look at how you use it using cookies, so we can continually improve your experience.

The personal data we may collect if you contact us

  • Your email address and phone number to contact you in respect of your enquiry
  • Data about your enquiry of us – for example in phone calls, emails and letters


How and why we share your personal and confidential information

It is sometimes necessary to share your personal information with relevant third parties. In order to demonstrate Crux’s compliance with applicable regulation, we may in particular share your information with Lloyd’s, the Financial Conduct Authority and the Information Commissioner’s Office. Their privacy notices can be found here, here and here.

Messages sent over the internet cannot be guaranteed to be completely secure and may be subject to possible interception by third parties. For these reasons, please do not use email to send us communications that contain confidential information. We are not responsible for any messages sent over the internet and will not be liable to you or anyone else for any loss suffered in connection with any message sent over the internet.

We will keep your personal data in line with Crux’s data retention policy and as required to comply with any legal or regulatory requirements.

We are committed to keeping the personal data you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose.

Your Rights

You have the right to:

  • Know what specific personal data we hold on your in our records, and request a copy of that personal data
  • Have your personal data corrected or removed if it is inaccurate or incomplete
  • Have your personal data deleted from our systems
  • Restrict the processing of your personal data
  • Object to the processing of your personal data, for example for communication, or direct marketing
  • Have your personal data transferred to another company
  • Withdraw consent to having your personal information used for marketing purposes


Your personal data is not used for any automated decision making or profiling.

We will comply with any restriction on the processing of your personal data unless fulfilling your request would reveal information about another person, or if you ask to delete information which we are permitted or required by law to keep.

Cookie and Web Privacy Policy

This website uses cookies to improve your experience while you navigate through the website. Cookies are very small text files downloaded onto your PC when you first visit our website. We use only those cookies which are necessary to enable Crux’s website to function correctly. These cookies require no consent because they do not store or transmit personally identifiable information about you.

We use Google Analytics to count page visits, identify traffic sources and to collect information about how visitors have found and use our website. These cookies are set automatically on each page and do not collect or store any personal data. Please note that if you do turn off cookies within your browser, this website may not operate correctly.

Duty of Disclosure

When obtaining insurance, please supply all information requested by insurers accurately and to the best of your knowledge. Inaccurate information could result in a claim not being paid, or may affect the cover insurers provide to you. Crux provides no advice nor any personal recommendations about the insurance products we offer.

Complaints Notice

Crux is committed to providing high-quality insurance cover. If you wish to make a complaint, please contact:

E-mail: kaj.pankhania@dastrategy.com
Telephone: 07825 707 831

We will try to put it right. In the event that you remain dissatisfied, it may be possible in certain circumstances for you to refer the matter to the Complaints team at Lloyd’s.

The address of the Complaints team at Lloyd’s is:

ComplaintsLloyd’s
One Lime Street
London EC3M 7HA

Telephone: 020 7327 5693

Fax: 020 7327 5225

E-mail: complaints@lloyds.com 

Website: www.lloyds.com/complaints 

Details of Lloyd’s complaints procedures are set out in a leaflet “Your Complaint – How We Can Help” available at www.lloyds.com/complaints and are also available from the above address.

If you remain dissatisfied after Lloyd’s has considered your complaint, you may have the right to refer your complaint to the Financial Ombudsman Service (FOS) which is an independent service in the UK for settling disputes between consumers and businesses providing financial services. You can contact FOS here:

Exchange Tower, London E14 9SR. Telephone 0800 023 4567 (calls to this number are free from “fixed lines” in the UK) or 0300 123 9123 (calls to this number are charged at the same rate as 01 and 02 numbers on mobile phone tariffs in the UK). Email complaint.info@financial-ombudsman.org.uk. More information is available at www.financial-ombudsman.org.uk.

Intellectual Property

The Crux website and its content is entirely the property of Crux Risk Services Limited. It is protected by the copyright laws of the United Kingdom. This website must not be used for any reason other than the purposes of obtaining information about our services.

We reserve the right to modify the content or format of this website at any time.

We accept no liability for any coincidental damage, either temporary or permanent, occurring to either electronic equipment or software that might occur whilst using our website.

Governing Law and Jurisdiction

By using, and continuing to use, this website you acknowledge that you accept the above terms and any updates we make to them. These terms are governed by the law of England and Wales and subject to the jurisdiction of the courts of England and Wales.